Certification is a seal of quality. Our diamonds are GIA (Gemmological Institute of America) certified which guarantee you that our diamonds are genuine and natural. It means that each diamond has been inspected in a laboratory and graded by a experience gemmologist under 10x magnification. When buying a diamond, you will receive the specific paperwork for this stone stating all the specification of your chosen stone. Each and every flaw, even the smallest will be stated on the diamond certification.
Quality of Diamonds
The quality of a diamond is determined by its colour, clarity, symmetry and polish. However, it does not mean that a flawless or “perfect diamond” is to be considered first. Indeed, VVS2, VS1 and slightly colour diamonds can be of very good quality, look stunning on a ring as well as being affordable. The main element that will define the quality of a diamond is its certification, as it is the only way for you to make sure that you are getting what you paid for.
Price of diamonds in our store include all kinds of additional cost that come as a surprise when you buy diamonds online
It is very sad to see selling tactics of some of the famous stores in the UK as they make the customer pay import duty which comes as a surprise. We are proud to be one of the few elite wholesalers where prices of precious stones and jewellery items in our website, include all kinds of Import Duty, Customs Tax and VAT. As you know loose diamonds are not manufactured in UK at all, they generally come from India or Africa and it is a shame that most of the online stores never mention anything about custom duty to be paid after delivery. So for example if an item costed you £6,000 final price and you receive it via DHL courier, you will receive a surprise invoice for customs tax and import duty from DHL approximating 20% price (which is £1,200 in this case) you initially paid to the store, and you will be liable to pay for it. But our aim is customer satisfaction and hence price of diamonds in our store include all kinds of additional costs and there is nothing extra to pay. They might be looking a bit more expensive here but in reality you end up paying less with us. Our business philosophy is fairly simple and straightforward. We will be honest!. Sell the best products, at the best price. Stand behind our sold products at all times.